top of page

/ About Us

INDX Value

At our core, we leverage digital marketing to provide value to our clients' businesses. 

The importance of digital marketing is greater than ever. However, investing in digital can be like a drop in the ocean without any material business impact. This is especially true with the ever changing digital landscape and growing number of media channels that are saturated with ads. We see digital marketing as a means to an end. Building one isn't enough. We want to help you build one that is effective for your business.

Our senior experts are ex-agency digital practitioners with years of first-hand experience in strategising and executing digital marketing campaigns for 100+ clients across sectors and of various sizes. We have taken advantage of this and want to simplify how digital accounts are run and businesses are served. 

Our mission is plain but certainly not simple. That is why we continuously leverage technology platforms and tools to build effectiveness into our approaches and processes. Because we believe only by doing so we can sustainably offer greater value to our clients.


Natalia Mutanova

Partner | Social Media & PPC

Natalia has previously held senior leadership position in large and small agencies, managing teams of biddable and paid social practitioners. She has also led strategy for global brands such as Samsung and Heineken and excelled in execution during large scale event such as Olympics.

Her established leadership is also diversified across running an agile and scalable solutions team executing both paid social and paid search advertising campaigns.

Natalia is renowned for her dedication and the quality of her work. Over the years, the practice and approach she has built continue remaining to be the best practice.

About Us - Natalia Mutanova

Sam (Yu-Hsuan) Lin

Partner | Digital Strategy & Media

Sam has built, managed and led a team of digital experts who excel in programmatic strategy and digital media buying across display, video and other media. With years of experience working with eCommerce, FMCG, fintech and automotive brands including O2, Aviva, RBS, Mercedes and other FTSE 100 companies, Sam has achieved an impressive track record and was chosen by Campaign as one of the 30 under 30 in 2016. His experience also extends to building eCommerce proposition, strategy and  execution for brands who sell direct-to-consumer.

Sam is now a senior expert consulting for C-level executives in digital strategy and media.

About Us - Sam Yu-Hsuan Lin

Gavin Kamara

Expert | SEO

Gavin has been in the SEO industry since 2015, with a strong focus on Technical, local and content SEO. During his career so far he's been privileged to work with a large number of recognised brands spanning across aviation, telecoms, retail, finance and not-for-profit.

Gavin brings a lot of experience to the team, helping the partners achieve their desired business goals. He works closely with wider business and marketing teams to establish strategic direction during different development phases of a business. This allows business to build a sustainable competitiveness in a long term.

About Us - Gavin Kamara

Martin Roche

Expert | Paid Search

Martin has 10 years experience in Paid Search working for some of the most renowned global brands such as American Express Travel, Jaguar Land Rover, Honda and BT through some of the worlds biggest marketing agencies.

Beyond his professional career, Martin also has a passion for helping start-ups and has worked with non-profit organisations to gain their Google Paid Search Grant.

About Us - Martin Roche

INDX Network

Digital Experts

With years of working in marketing, our digital leaders have built a network of established talent that INDX is able to tap into. Our network of practitioners has a solid track record of media management and diverse experience in various industries. This partnership allows INDX to provide tailored solutions and offer the most sustainable value to our clients. 

Our first-hand experience working with this diverse talent allows INDX to ensure the best quality of work and the level of expertise.

Effective Digital Marketing,

Sustainable Results,

For Your Business.

bottom of page